We take data protection very seriously when it comes to your personal data. Our data processing aims to only record, process or use personal data necessary for the meaningful and economic utilisation of our website.
1. Name and contact details of the data controller
Peyer Graphic AG
CH-5426 Lengnau AG
Contact details of the Data Protection Officer:
2. Scope and purpose of processing of personal data
2.1 Contents of the website
When you call up this website, www.peyergraphic.de or www.peyergraphic.ch the internet browser used by the visitor automatically sends data to the website server and they are stored in a time limited protocol file (logfile). The following data are stored until automatic deletion occurs without further entry by the visitor:
- the visitor’s IP address,
- date and time of access by the visitor,
- name and URL of the page called up by the visitor,
- website from which the visitor came to the web page (so-called referrer URL),
- browser and operating system of the visitor’s end device as well as the name of the access provider used by the visitor.
The processing of these personal data is justified pursuant to Article 6, para. 1, sentence 1, letter f.) GDPR. We have a justified interest in the data processing for the purposes of,
- creating a rapid connection to our website,
- enabling a user friendly use of the website,
- recognising and ensuring the security and stability of our systems and
- making it easier to administer our website and to improve it.
The processing expressly does not attempt to gain knowledge about the website visitor’s identity.
2.2 Further information
If we receive your email address in relation to your use of this website or in relation to a purchase of a product or service, then we will send you information/advertising regularly via digital routes. You can revoke the use of your email address at any time with a message to email@example.com or via the specified link in the advertising email.
3. Disclosure of Data
Personal data are transmitted to third parties, if,
- according to Article 6, para. 1, sentence 1, letter a of the GDPR, the data subject has expressly agreed to this,
- the disclosure is required in accordance with Art. 6, para. 1, sentence 1 letter f GDPR, for the establishment, exercise or defence of legal claims and if there is no reason to assume that the data subject has a prevailing interest worthy of protection in the non-disclosure of his or her data,
- for data transmission pursuant to Article 6, para. 1, sentence 1 letter c GDPR, as well as if there is a statutory obligation, and/or,
- if, pursuant to Article 6, para. 1, sentence 1, letter b GDPR, it is required for the fulfilment of a contractual relationship with the data subject.
In other cases personal data is not passed on to third parties.
So-called cookies are used on the website. These are data packages which are exchanged between the internet page’s server and the visitor’s browser. Upon visiting the website, these are saved on the devices used (PC, notebook, tablet, smartphone, etc.). In this respect, cookies do not cause any damage to the devices used. In particular, they do not contain viruses or other harmful software. Information is filed in the cookies, which arise in each case in connection with the specific end device that is being used. It is impossible for us to know the identity of the visitor to the website.
Cookies are generally accepted according to the browser’s default settings. It is possible to adjust browser settings in such a way that cookies are either not accepted on the devices used, or so that there is a special warning before a new cookie is saved. However, we would like to note that disabling cookies may mean that not all the website functions can be used optimally.
To improve usability, temporary cookies are used. These are saved on the visitor’s device for a temporary period. When the website is visited again, then it recognises that the visitor has called up this page previously and which entries and settings were selected, so that the user does not have to repeat this.
The data processed by cookies are justified for the aforementioned purposes to protect our justified interests pursuant to Article 6, para. 1, sentence 1, letter f.) GDPR.
5. Analysis services for websites, tracking
We use Google Analytics, a web analysis service from Google Inc., on our website.
The legal basis for the use of the analysis tools is Article 6, para. 1, sentence 1, letter f.) GDPR. The website analysis is within our justified interest and serves to provide a statistical record of website use to continuously improve our website and our services.
5.1 Google Analytics
For the purpose of the appropriate presentation and continued optimisation of our websites, we use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymised user profiles are created and cookies (see Cl. 4) are used. The information gained by cookies about how you use this website, such as
- browser type / version,
- operating system in use,
- referrer URL (the web page which directed you to our website),
- host name of the accessing computer (IP address),
- time of server enquiry,
are transmitted to a Google server in the USA, where they are stored. The information is used to evaluate your utilisation of the website, compile reports on the website activities, and to provide additional services related to website and internet usage for the purpose of market research and appropriate presentation of these websites. Where appropriate, this information will also be transmitted to third parties, if this is legally required or insofar as third parties process this data on our behalf. Your IP address will not, in any circumstances, be combined by Google with other data. The IP addresses are anonymised so that they cannot be assigned (IP masking).
You can prevent the installation of cookies through the appropriate settings of the browser software; please note that in this case, you may not be able to fully use all of this website’s functions.
You can also prevent the capture of the data related to your use of the website generated by the cookie (including your IP address) as well as the processing of this data by Google, by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
Alternatively to the browser add-on, in particular with browsers on mobile terminal devices, you can also prevent the capture by Google Analytics by clicking on this link. This sets an opt-out cookie, which prevents the future capture of your data when you visit this website. The opt-out cookie only applies to this browser and only to our website, and it is placed on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
Further information on data protection in connection with Google Analytics is available in Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).
5.2 Google Adwords Conversion Tracking
To statistically capture the use of our website and to assess the optimisation of our website for your use, we also use Google Conversion Tracking. For this purpose, Google Adwords places a cookie (see 4) on your computer, provided you have reached our website via a Google ad.
These cookies expire after 30 days and are not intended for personal identification. If the user visits certain pages of the website of the Adwords client and the cookie has not yet expired, Google and the client can see that the user has clicked on the ad and was directed to this site.
Each Adwords client receives a different cookie. Cookies can therefore not be tracked via the websites of Adwords clients. The information gathered by means of the conversion cookies is used to prepare conversion statistics for Adwords clients who have opted to use conversion tracking. The Adwords clients obtain the overall number of users who have clicked on their ad and were directed to a webpage containing a conversion tracking tag. They do not, however, receive any information that would enable them to identify users in person.
If you do not wish to participate in the tracking procedure, you can reject the setting of a cookie - for instance by using the browser setting, which generally deactivates the setting of cookies. Alternatively, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked. Google’s privacy notice on conversion tracking is available here (https://services.google.com/sitestats/de.html).
6. Your rights as a data subject
Insofar that your personal data are processed due to your visit to our website, you have the following rights as a “data subject” within the meaning of GDPR:
You can request information from us as to whether we are processing your personal data. There is no right to information if the providing the requested information would violate the duty of confidentiality pursuant to Article 57 , para. 1 StBerG, or the information needs to remain confidential for various reasons, in particular due to predominant justified interests of third parties. Deviating from this, an obligation to provide information can exist, if particularly in consideration of impending damages your interests prevail over the interest in confidentiality. Moreover, the right to information is also excluded, if the data are only stored because they may not be deleted due to legal or statutory retention periods or if they exclusively serve purposes of data security or data protection monitoring, if the provision of such information would require disproportionate expense and the processing for other purposes is excluded through suitable technical and organisational measures. Insofar that your right to information is not excluded and your personal data are processed by us, then you can obtain the following information from us:
- Purpose of processing,
- Categories of the personal data being processed,
- The recipients or categories of recipients to whom the personal data has been disclosed or is yet to be disclosed, in particular in case of recipients in third-party countries,
- If possible, the intended period of storage of the personal data or if this is not possible, the criteria for the determination of this storage period,
- the existence of a right of correction or deletion of the personal data relating to you, or of limitation of processing, or of a right of objection against this processing,
- The existence of a right to lodge a complaint with a supervisory authority for data protection,
- If the personal data were not collected from you as a data subject, the available information regarding the origin of the data,
- Where applicable, the existence of automated decision making including profiling and meaningful information regarding the logic involved as well as the scope and envisaged effects of the automated decision-making processes,
- Where applicable, in the case of transmission to recipients in third countries, as long as there is no decree by the EU commission regarding the adequacy of the security level pursuant to Article 45, para. 3, GDPR, information on which suitable guarantees pursuant to Article 46, para. 2, GDPR are in place to protect personal data.
6.2 Correction and completion
If you notice that we have incorrect personal data about you, then you can demand immediate correction of these incorrect data. In case of incomplete personal data about you, you can demand to have these completed.
You have the right to deletion (“right to be forgotten”) as long as the processing is not required for exercising the right to free expression, right to information or to fulfil legal obligations or to carry out a task that is in the public interest and one of the following grounds applies:
- The personal information is no longer required for the purpose it was processed.
- The basis for justifying the processing was your consent alone, which you have revoked.
- You have objected to the processing of personal data which we made public.
- You have objected to the processing of personal data which have not been made public and there is no predominant justification for the processing thereof.
- Your personal data were processed unlawfully.
- The deletion of your personal data is necessary to fulfil a statutory obligation to which we are subject.
There is no right to deletion if the deletion is not possible or only possible at disproportionate expense within the context of authorised non-automatic data processing due to the special type of processing or if you have insufficient interest in the deletion. In this case, instead of deletion, limited processing shall be implemented.
6.4 Limitation of processing
You can demand the limitation of processing if one of the following grounds apply:
- You dispute the accuracy of the personal data. The limitation may be demanded for the time it takes to check the accuracy of the data.
- The processing is illegal and you demand limitation of the use of your personal data instead of deletion.
- We no longer require your personal data for the purposes of processing, however, such data is required by yourself for the assertion, exercise or defence of legal claims.
- You have filed an objection pursuant to Article 21, para. 1, GDPR. You can demand the limitation of the processing of your data if it is not yet clear whether our legitimate reasons prevail over your reasons.
The limitation of processing means that your personal data may only be processed with your permission or for the establishment, exercise or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of a significant public interest. We have the obligation to notify you before we lift a limitation.
6.5 Data transferability
You have the right to data transferability if the processing is based on your consent (Article 6, para. 1, sentence 1, letter a or Article 9, para 2, letter a, GDPR, or on a contract to which you are a contractual party and the processing thereof is implemented using an automated procedure. In this case, the right to transferability contains the following rights, as long as these do not infringe on the rights and freedoms of another person: You can demand to receive the personal data relating to you, which you have provided to us, in a structured, standard and machine-readable format. You have the right to transmit such data to another responsible party without any obstacles from us. As long as this is technically feasible, you can demand that we convey your personal data directly to another responsible party.
If the processing is in accordance with Article 6, para. 1, sentence 1, letter e, GDPR (performance of a task on behalf of public interest or exercising official authority) or with Article 6, para. 1, sentence 1, letter f, GDPR (authorised interest of the responsible party or third parties), then you have the right to appeal at any time against the processing of the personal data affecting you based on grounds that arise from your specific situation. This also applies to profiling pursuant to Article 6, para. 1, sentence 1, letter e or f, GDPR. Following your objection, we will no longer process your personal data, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms, or if the processing is for the purpose of asserting, exercising, or defending legal claims.
You can object to the processing of your personal data for the purposes of direct advertising at any time. This also applies to profiling, which is associated with such direct advertising. After exercising your right of appeal, your personal data will no longer be used for direct advertising purposes.
You have the option to informally convey your objection by telephone, by email, where applicable by fax or to the postal address shown at the top of our data protection declaration.
6.7 Revocation of consent
You retain the right to revoke consent issued with effect for the future at any time. You can informally convey the revocation of your consent by telephone, by email, where applicable by fax or to our postal address. The revocation of consent does not affect the lawfulness of the processing carried out up to receipt of the revocation of consent. After receipt of the revocation, the data processing which is based on your consent shall be discontinued.
If you are of the opinion that the processing of your personal data is unlawful, you can lodge a complaint at a supervisory authority for data protection which is responsible for your place of residence or place of work or the location of the alleged violation.